The Life Insurance Corporation of India has crossed the one-million mark in cumulative lives covered under its health insurance segment.
“One of the major drivers of this growth has been Jeevan Arogya, a benefit health insurance product launched last year,” Ms Renu Jain, Head, Health Insurance Business, LIC, told Business Line here on Friday.
The total number of policies was over 5.44 lakh. The cumulative lives covered were 10, 04,525, while the premium was Rs 395 crore. Jeevan Arogya policy alone had brought the first premium of Rs 63 crore within seven months of its launch, Ms Jain said.
LIC had already sold 1.84 lakh policies of Jeevan Arogya so far, she added.
FOCUS
To give a fillip to sales, effort is on to market health insurance to its own employees and agents in addition to others.
“We are training two faculty members for each branch to explain the advantage of our health plans. A branch in Ludhiana recently became the first to have all employees buying our health plans,” she said.
The recent campaign to re-process claims which were rejected for want of documents earlier also yielded good results in improving the brand image and customer welfare, she added.
LIC is also hoping to take advantage of the increasing customer preference for benefit plans.
The market trends in health insurance were ‘wonderful’ Ms Jain said, adding that the compounded annual growth rate was at 42 per cent during the last few years.
[Source - thehindubusinessline]
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